Consumer Behavior
Leading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]
Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreWays That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]
48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.
Read MoreWeekly Time Spent Online By US Affluents By Generation, 2011-2013 [TABLE]
Among US affluents with household income of more than $100,000 per year, the amount of time spent online grew nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively.
Read MoreHoliday Retail Sales Trends, 2000-2013 [CHART]
The NRF is projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion).
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreWebsite Ad CTR By Referring Domain, November 2013 [CHART]
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.
Read MoreThanksgiving Weekend & Cyber Monday Desktop eCommerce, 2012 vs 2013 [CHART]
This year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history.
Read MoreAmericans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
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