Consumer Behavior Archives - Page 302 of 547

Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.

More Americans use multiple social media platforms (42%) than do a single one (36%).

Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.

Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.

62% of Americans say they more enjoy saving than spending money.

Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.

Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.

Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.

Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.