Consumer Behavior
Media Engagement Activities [CHART]
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.
Read MoreDevice Adoption Among 50+ Americans [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Read MorePerceptions Of Gender Inclusivity [CHART]
3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.
Read MoreMobile Video Viewers' Frustrations [CHART]
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
Read MoreRevenue Streams For News Publishers [CHART & PODCAST]
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Read MoreTop Technologies For Improving The Customer Experience [CHART]
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Read MoreMarketing Persona Development [INFOGRAPHIC]
This infographic from Salesforce illustrates six steps to take when creating and deploying marketing personas.
Read MoreCompanies' Most Exciting Marketing Tactics [CHART]
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
Read MoreWhy People Shop At Amazon [CHART]
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Read MoreMarketers' Confidence In Customer Experience Elements [CHART]
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
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