Consumer Behavior Archives - Page 294 of 547

Social Media In 2013 [INFOGRAPHIC]

This infographic illustrates significant events in social media during 2013.

B2B Buyers' Website Visits During Holidays [CHART]

B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).

B2B Buyers Website Visits By Time Of Day [CHART]

Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.

B2B Buyer Website Visitors By Day Of The Week [CHART]

Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.

B2B Buyer Behavior Conversion Rates By Month [CHART]

Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.

2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.

US Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]

Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.

US Holiday eCommerce Growth, 2013 [TABLE]

Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.

Marketers' Current vs. Desired Content Marketing Mix, Fall 2013 [CHART]

While new, brand-created content currently makes up nearly one-third of the overall content marketing mix, respondents were hoping to tip that balance slightly closer to the side of curation.

Effectiveness Of Marketers At Curating Content, Fall 2013 [CHART]

59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.