Consumer Behavior
TV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]
28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).
Read MoreOnline Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]
Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.
Read MoreWillingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]
Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.
Read MoreLikelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Read More10 Most Popular Online Sports Properties, October 2013 [TABLE]
ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreLevels Of Trust In News & Information Sources, January 2014 [CHART]
65% of informed publics trust traditional media, with an equal share trusting online search engines.
Read MoreLikelihood Of Making A Purchase From A Social Network, January 2014 [CHART]
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
Read MoreFacebook Brand Response Rate, Q2 2012-Q4 2013 [CHART]
Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012.
Read MoreMarketing Strategies Used To Target SMBs, Q4 2013 [CHART]
Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.
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