Consumer Behavior
Online Adults' Views Of Mobile Marketing, February 2014 [CHART]
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
Read MoreCPG Coupon Redemption & Savings, 2008-2013 [CHART]
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreUS Facebook Penetration By Age, 2012-2017 [TABLE]
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.
Read MoreHow Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreUS Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]
Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.
Read MoreEffectiveness Of TV Ads Featuring Celebrities, February 2014 [CHART]
Based on advertising data gathered from the beginning of January 2012 through October 2013, Ace Metrix found that in the aggregate, TV ads containing celebrities underperformed those without.
Read MoreAverage Per-Person Valentine’s Day Spending, 2007-2014 [CHART]
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
Read MoreCPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
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