Consumer Behavior
Visits To Trading Sites, November 2012-November 2013 [CHART]
Of total time US internet users spent online with that type of content, 61% came from the desktop, with the remainder from mobile.
Read MoreUS Internet Users Who Consumer Business & Finance Content, September 2012-September 2013 [CHART]
Finance/news websites were the top information resource for investors (52%), followed by financial advisors and brokers (40%).
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreRetail Sector Customer Satisfaction Rates, 2012 vs 2013 [CHART]
While e-commerce sites have generally enjoyed higher levels of customer satisfaction than traditional retail stores, the gap has disappeared for the time being.
Read MoreBenefits & Drawbacks Of Personalization, November 2013 [TABLE]
Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.
Read MoreThe 10 Steps Of Crisis Communications [INFOGRAPHIC]
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Read MoreWhere New Product Ideas Originate, February 2014 [CHART]
Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.
Read MoreData Types That Are Essential To Marketing Success, February 2014 [CHART]
More than 9 in 10 companies believe that some form of data is essential to their marketing success.
Read MoreAlways-On Consumers By Channel Use, February 2014 [CHART]
3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.
Read MoreLikelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]
In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.
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