Consumer Behavior
Daily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
Read MoreGlobal WhatsApp Users By Region, 2013 [CHART]
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
Read MoreIM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Read MoreeCommerce Site Visit Share By Device, Q4 2012-Q4 2013 [CHART]
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Read MoreDesktop vs. Mobile eCommerce Generated By Email Marketing, Q4 2013 [CHART]
Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.
Read MoreTop Marketing Priorities For 2014 [CHART]
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.
Read MoreTop 10 Online Video Properties, January 2014 [CHART]
The number of video views on Facebook more than tripled to 3.75 billion in December.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
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