Consumer Behavior Archives - Page 274 of 547

B2B Marketing & Sales Landscape [INFOGRAPHIC]

This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

Only 10% of respondents consulted social networks when researching potential purchases.

55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.

While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.

Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.

Neo-Sharers are those who have in the past year used at least one of several emergent sharing services, such as Etsy, Arbnb and Kickstarter.

Almost half of retailers believe that mobile influences consumers’ purchases more than half of the time.