Consumer Behavior
UK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreSmart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]
During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.
Read MoreAverage Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]
Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read MoreInfluencers' Expectations Of Brands, January 2014 [CHART]
About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.
Read MoreMarketers Collaborating With Influencers, January 2014 [CHART]
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Read MoreImportance Of Integrated Multiscreen Communications, August 2013 [CHART]
Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.
Read MoreBarack Obama Job Approval By Race & Generation [CHART]
The political views of Millennials differ significantly across racial and ethnic lines.
Read MoreMillennials' Approval Of Obama's Job Performance, 2010-2014 [CHART]
50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.
Read MoreHow Americans Perceive Themselves By Generation [CHART]
Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.
Read More