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Consumer Behavior

Information Sources Millennials Trust Most, March 2014 [CHART]

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

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Spaniards' Top 10 Online Activities, December 2013 [CHART]

Over 62% said they watched TV less because of the time they spent online.

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Devices Spaniards Use To Go Online, December 2013 [CHART]

68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.

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Americans' Comfort With Virtual Currency By Age, January 2014 [TABLE]

Just 18% had used or would consider using bitcoins or similar alternative currencies.

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Americans' Familiarity With Bitcoin, January 2014 [CHART]

42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was.

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Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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Most Popular Social Networks Among Younger Millennials, March 2014 [CHART]

Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).

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Americans' Attitudes Toward Select Social Issues By Generation, March 2014 [CHART]

Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.

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SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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