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Consumer Behavior

Online Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]

By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.

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Online Video Viewers In The United Kingdom, 2012-2018 [TABLE]

Between 2013 and 2014, the number of digital video viewers will rise 5.7%.

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Factors Contributing To Retweetability, March 2014 [CHART]

Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.

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Weekly Time Spent With Various Devices, March 2014 [CHART]

In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.

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Types Of Mobile Video Content, March 2014 [CHART]

About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.

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News Site Engagement By Referral Source, Q2 2013 [CHART]

Not surprisingly, direct visitors to new sites were the most engaged with the site.

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How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.

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Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

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10 Least Engaging Brand Of 2014 [CHART]

Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.

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Variety Of TV Channels Viewers Typically Watch, March 2014 [CHART]

Almost 9 in 10 American and Canadian adults said they feel they watch the same channels over and over again.

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