Consumer Behavior
Global Consumers' Purchase Behavior Influencers, March 2014 [CHART]
Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.
Read MoreUS Population Estimates By Race/Ethnicity, 1990-2019 [CHART]
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreMillennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]
Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreThe Plunging Value Of Television Advertising [CHART]
The number of households watching prime-time TV has clearly fallen, while ad rates per person have gone up.
Read MoreWhere UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreUK Twitter Users' Engagement With News Brands, December 2013 [CHART]
60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.
Read MoreMillennials' Online Banking Activities, February 2014 [CHART]
That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.
Read MoreMillennials Perceived Benefits Of Online Banking, February 2014 [CHART]
Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.
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