Consumer Behavior
US Marketers' Perception Of Marketing's Role, March 2014 [CHART]
The vast majority of marketers believe that marketing is undergoing a revolution.
Read MoreUS Marketers' Personal Approach To Marketing, March 2014 [CHART]
Three-quarters of marketers agree that capturing and applying data to inform and drive marketing activities is the new reality.
Read More7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreGrowth In US Average Time Spent Using Apps By Category, March 2014 [CHART]
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.
Read MoreGlobal Box Office Revenues, 2009-2013 [CHART]
Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%.
Read MoreTop Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreTypes Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreB2B Buyers & Online Content, March 2014 [CHART]
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.
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