Consumer Behavior
Marketers' Changing Roles, March 2014 [CHART]
Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
Read MoreUK Entertainment Sales Share, 2013 [CHART]
Access Services grew their share of entertainment sales by 35.6% to reach 26% of the entertainment retail market.
Read MoreUK Entertainment Sales By Category & Channel, 2013 [TABLE]
Internet-derived sales rose 13.9% year over year in 2013 to account for 60.0% of the UK entertainment retail market.
Read MoreTypes Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]
The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.
Read More2014 Social Landscape [INFOGRAPHIC]
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
Read MoreCollege Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]
77% of college students use Snapchat every day.
Read MoreTop Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]
Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.
Read MoreUS Instagram Users By Age, 2012-2016 [TABLE]
Instagram is still largely limited to a pool of millennial and Gen X users.
Read MoreUS Smart Phone Twitter Users, 2012-2018 [TABLE]
eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population.
Read MoreUS Instagram Users & Penetration, 2012-2016 [CHART]
By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.
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