Consumer Behavior
Online Marketing Growth's Effect On Marketing Responsibilities, April 2014 [CHART]
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth.
Read MoreCoupons' Influential Over Brand Choice, April 2014 [CHART]
Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product.
Read MoreDemographics Of Farmers [INFOGRAPHIC]
This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.
Read MoreSmart Phone Share Of US Market, October 2011 – February 2014 [CHART]
Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February.
Read MoreSources Consumers Use For Local Shopping, April 2014 [TABLE]
The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreAmericans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]
Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).
Read MoreUS Execs For Whom Mobile Is Primary Device, March 2013 [CHART]
Over half of US business executives said that within the next three years, they would be using mobile devices as their primary business platform instead of PCs.
Read MoreWhere Employees Use Their Computing Devices, Q4 2012 [TABLE]
Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.
Read MoreUS Smart Phone User Share By OS, 2012-2015 [CHART]
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
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