Consumer Behavior
Average Daily Time Spent On Social Networks By Device, 2014 [CHART]
Social network usage among US adults has made the switch to majority-mobile this year.
Read MoreAverage Daily Time Spent Watching Video By Device, 2010-2014 [TABLE]
Mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices.
Read MoreShare Of Daily Time Spent With Major Media, 2010-2014 [TABLE]
In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.
Read MoreFacebook Ad KPIs By Demographic, Q1 2014 [CHART]
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
Read MoreLocal Purchases By Channel & Age Group, April 2014 [CHART]
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Read MoreOnline Video Ad Views, December 2011 – March 2014 [CHART]
Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion).
Read MoreMobile Email Design [INFOGRAPHIC]
This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.
Read MoreUS Homeownership Rates, 1995-2014 [CHART]
While sales are up, ownership rates are actually down as reluctant Americans are opting to rent rather than buy.
Read MoreCharacteristics Consumers Associate With Small Businesses, August 2013 [TABLE]
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Read MoreTop Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
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