Consumer Behavior
Consumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreUS Smartphone Penetration, October 2011 – March 2014 [CHART]
Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Read MoreB2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreKey Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]
US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.
Read MoreTop Business Milestones For US Small Business Owners, March 2014 [CHART]
US Small Business Owners said getting repeat customers—not their first profitable year or dollar earned—was their most important business milestone.
Read MoreWebrooming vs Showrooming, November 2013 [CHART]
78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.
Read MoreUS Online Shoppers & Buyers, 2012-2018 [CHART]
US retail ecommerce will continue its torrid growth in 2014, with sales forecast to rise 15.5% to $304.1 billion.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
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