Consumer Behavior Archives - Page 234 of 547

10 Ways To Use Images On Social Media [INFOGRAPHIC]

This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.

Pinterest Users & Brand Marketing, May 2014 [TABLE]

Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.

Share Of Daily TV Consumption, May 2014 [CHART]

The top quintile of TV viewers (in terms of daily consumption of TV) watch an average of 705 minutes daily, or almost 12 hours of TV per day, with that figure up by almost one hour since 2009.

US Parents Who Follow Brands On Social Networks, January 2014 [CHART]

45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.

American Moms' Top Brands, April 2014 [TABLE]

Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.

Engagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]

Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.

Average Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]

The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.

Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.