Consumer Behavior Archives - Page 224 of 547

Data-Driven vs Intuitive Decision-Making, June 2014 [CHART]

US marketers often rely on their gut for marketing budget decisions.

IT's Relationship With Other Business Functions, June 2014 [CHART]

Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as Not Strong.

Products United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]

Health and beauty products are among the least popular items for online purchasing.

Global Time Spent Watching eSports Video [CHART]

IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.

Senior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]

Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.

B2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.

Video Viewing On Connected Devices, 2013 vs 2014 [CHART]

Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.

Marketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]

Marketers are often quite dismissive of the TV ad opportunity.

UK Mobile Users Who Have Favorable Reactions To Advertising, March 2014 [TABLE]

eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.

US Nonprofit Site Donation Conversion Rates By Sector, 2013 [CHART]

16% increase in monthly site traffic for the US nonprofits studied led to a site donation conversion rate of 0.69%, upping the average visit value to 60 cents.