Consumer Behavior
Change In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]
54.4% of US SMB marketers said they had increased their social media marketing spending this year.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreReasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]
Being able to stay in the know about World Cup scores was the top motivation for using their phones.
Read MoreYear Canada & US Will Pass 50% Smart Phone Population [MAP]
Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.
Read MoreSmart Phone Penetration In Western Europe, 2013-2015 [MAP]
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Read MoreSmart Phone Penetration In Asia-Pacific Countries, 2012-2018 [CHART]
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
Read MoreMillennials & Loyalty Programs, June 2014 [TABLE]
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
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