Consumer Behavior
UK Mobile Social Networkers, 2012-2018 [TABLE]
The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.
Read MoreUS Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]
The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.
Read MoreUS Smart TV Users, 2012-2018 [CHART]
eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.
Read MoreUS Connected TV Users, 2012-2018 [CHART]
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
Read MoreOnline Advertising's Ability To Deliver On Branding Promise, June 2014 [CHART]
By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read More10 Countries With The Most Millionaire Households, 2013 [CHART]
With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreGermans Who Have Bet On World Cup Matches By Gender [CHART]
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
Read MoreSMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
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