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Consumer Behavior

Global Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]

Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.

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Facebook Brand Post By Time of Day, June 2014 [CHART]

The most popular hour for brands to post on Facebook is 12-1PM EST.

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French 2014 World Cup Watchers By Device [CHART]

Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.

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Language In Which US Hispanic Millennials Regularly Consume Content, March 2014 [CHART]

18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.

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Likelihood Pay TV Subscribers Will Cut The Cord, 2011-2014 [TABLE]

The percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014.

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Reasons People Watch TV Everywhere, November 2013 [CHART]

Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.

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Monthly TV Everywhere Videos Viewed By Device, Q1 2013 & Q1 2014 [CHART]

The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.

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Mobile Email Benchmarks By Industry, Q1 2014 [CHART]

Half of total email opens occurred on a mobile device in Q1 2014.

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Average Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

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Father’s Day Spending, 2007-2014 [CHART]

The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.

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