Consumer Behavior
Email Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Read MoreTV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreSales: More Science Than Art? [INFOGRAPHIC]
This infographic from Velocify breaks down the art and science of selling.
Read MoreWestern European Mobile Phone Users By Country, 2012-2018 [TABLE]
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Read MoreTop 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Read MorePrimary Attitude Toward Companies In Online Mentions, March 2014 [CHART]
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
Read MoreMillennials' Social Sharing Of Product & Service Info, June 2014 [CHART]
Millennials outpace other generations in their use of social media to share information about products and services.
Read MoreShare Of Video Plays By Duration & Device, Q1 2014 [CHART]
Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video.
Read MoreSmart Phone Owners Who Would Pay For World Cup Video [CHART]
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
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