Consumer Behavior
Usefulness Of Social Media For Fundraising, Spring 2014 [CHART]
Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.
Read MoreChannels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
Read MorePreferred Methods Of Researching & Buying From Multichannel Retailers, March 2014 [CHART]
Digital channels are now the method of choice for both product research and purchasing.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read MoreWord-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.
Read MoreUK Retail mCommerce Sales By Device, 2012-2018 [TABLE]
Retail sales on tablets are growing considerably faster than those on smartphones in the UK, even though smartphone usage is far more common than tablet usage.
Read MoreTop Loyalty Program Benefits For Millennials, November 2013 [CHART]
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
Read MoreWhy People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreTop Loyalty Program Benefits According To Americans, November 2013 [CHART]
Membership in US retail loyalty programs has grown to more than 1 billion.
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