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Consumer Behavior

Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]

Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.

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Weekly Media Consumption By Generation, July 2041 [CHART]

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

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US Population By Race Or Ethnic Group, July 2013 [TABLE]

Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.

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Brand Post Engagement Rates By Social Site, July 2014 [CHART]

User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.

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Favored Social Channels For Customer Service, July 2014 [CHART]

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.

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Female Sales Professionals [INFOGRAPHIC]

This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.

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Order In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]

This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.

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How People View Search Results That Contain Video Thumbnails [HEATMAP]

This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.

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How People View Search Results With Social Annotations [HEATMAP]

This heatmap illustrates how search engine users pay attention to search results that include social annotations.

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Share Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]

After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.

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