Consumer Behavior
Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreWeekly Media Consumption By Generation, July 2041 [CHART]
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.
Read MoreUS Population By Race Or Ethnic Group, July 2013 [TABLE]
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.
Read MoreBrand Post Engagement Rates By Social Site, July 2014 [CHART]
User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Read MoreFemale Sales Professionals [INFOGRAPHIC]
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
Read MoreOrder In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]
This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.
Read MoreHow People View Search Results That Contain Video Thumbnails [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.
Read MoreHow People View Search Results With Social Annotations [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include social annotations.
Read MoreShare Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]
After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.
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