Consumer Behavior
Media Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreSocial Logins Trends, Q1 2012-Q2 2014 [CHART]
After 6 consecutive quarters of shrinking market share, Facebookâs share of social logins increased by 1.5% points to roughly 44% in Q2.
Read MoreSMBs' Protections Against Security Risks, May 2014 [TABLE]
Working with third-party vendors was the top action US SBOs were taking to protect against security risks.
Read MoreSMB Owners' Technology Challenges, May 2014 [CHART]
Data security ranked second out of the technology challenges US small-business owners (SBOs) experienced, cited by 22% and only trailing cost issues.
Read MoreLength Of Time People Keep Their Mobile Devices, March 2014 [TABLE]
Over half of smart phone and tablet owners are toting devices purchased within the past year.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Read MoreTV Commercial Viewing Frequency, July 2014 [CHART]
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Read MoreMobile App Use, Q4 2011-Q4 2013 [CHART]
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreAttitudes Toward Private Label Shopping By Generation, June 2014 [CHART]
Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.
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