Consumer Behavior Archives - Page 211 of 547

Consumer Trust In Online Customer Reviews, July 2014 [CHART]

92% of respondents will use a local business if it has a 4-star rating.

88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.

Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.

Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.

More people are gravitating toward full-length video content as opposed to shorter clips.

For Q1 2014, Netflix reported 34.38 million US streaming subscribers, a 23.2% increase from its prior-year figure of 27.91 million.

Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.

Overall, 41% of consumers reported using mobile applications while shopping in stores.

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).