Consumer Behavior
US Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]
The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.
Read MoreMost Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]
B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota.
Read MorePhysicians Who Consider Social Networks An Important Clinical Resource, Q1 2014 [CHART]
Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.
Read MoreTop Reasons Physicians Don't Use Social Media For Work, June 2014 [CHART]
Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreCollege Students' Primary Sources Of Income, July 2014 [CHART]
Parents are the primary sponsors of college students’ new products and services.
Read MoreProducts & Services College Students Buy, July 2014 [CHART]
99% of US college students spent money at restaurants at least once per month.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
Read MoreGlobal Mobile Users Who Multitask With Another Device, May 2014 [CHART]
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
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