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Consumer Behavior

Customer Satisfaction Ratings For Portals & Search Engines, 2013 vs 2014 [CHART]

Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale).

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Social Referral Traffic Trends, January 2013-June 2014 [CHART]

Facebook continues to cement its position as the leading social referrer of website traffic.

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How Bloggers Promote Their Content, June 2014 [CHART]

Nearly all US bloggers promoted their blog posts on social media.

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Types Of Blog Content, June 2014 [CHART]

Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.

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Global Online Buyer Penetration By Region, 2013-2018 [TABLE]

By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.

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Global B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]

eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.

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Global B2C eCommerce Sales, 2013-2018 [CHART]

B2C eCommerce sales worldwide will reach $1.471 trillion in 2014.

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Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.

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Brand Buzz Rankings, H1 2014 [CHART]

Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.

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Americans’ Most Popular Online Purchases, July 2014 [CHART]

Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.

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