Consumer Behavior
Daily App Use By US Android Smartphone Users, H1 2014 [CHART]
Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.
Read MoreTop Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
Read MoreExecutives Who Favor Digital Transformation By Role, April 2014 [CHART]
CMOs were the most likely to support digital transformation efforts.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
Read MoreeCommerce Traffic & Revenue Trends By Device, Q2 2014 [CHART]
Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.
Read MoreAppeal Of Loyalty Programs, July 2014 [TABLE]
Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.
Read MoreNational Brands That Excel At Local Online Marketing, July 2014 [CHART]
From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.
Read MoreHow Bingers Watch TV, July 2014 [CHART]
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
Read MoreHome Rental Service Users By Region, Q1 2014 [CHART]
8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.
Read MoreReasons People Abandon Shopping Carts, March 2014 [TABLE]
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
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