Consumer Behavior Archives - Page 202 of 547

Daily App Use By US Android Smartphone Users, H1 2014 [CHART]

Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.

Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.

CMOs were the most likely to support digital transformation efforts.

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.

Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.

8% of internet users in North America and 14% worldwide had rented rooms or apartments through a home and lodging rentals service in Q1 2014.

Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.