Consumer Behavior
Americans' CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.
Read MoreDegree Of Programmatic Audience Engagement, July 2014 [CHART]
A majority of US and US-based advertisers, publishers and global technology and service are pursuing data-driven programmatic approaches to audience engagement in markets outside the US.
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
Read MoreSocial Media Channels Used By Millionaire Investors, July 2014 [CHART]
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.
Read MoreNews Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
Read MoreBinge TV Viewers' Attitudes Toward Watching Ads, May 2014 [CHART]
Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.
Read MoreBroadband Provider Attitudes Toward Content Streaming Services, Q2 2013 [CHART]
Broadband providers regard OTT services as a threat in more ways than one: as a potential siphon of their customer base and a burden on networks for which the OTT services have not paid.
Read MoreWebsite Users' Experience Expectations, July 2014 [CHART]
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
Read MoreGen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Read MorePositive Brand Mentions By Select Demographics, H1 2014 [TABLE]
Google tops the buzz rankings for the first half of this year among US Millennials.
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