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Consumer Behavior

Consumers’ Top Priorities When Shopping, August 2014 [CHART]

Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).

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Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

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Back to School Spending, 2004-2014 [CHART]

Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.

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Top 10 Online Video Properties, June 2014 [CHART]

Roughly 186.9 million Americans watched online content videos in June.

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Concern Over Sale Of Personal Data, August 2014 [CHART]

3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.

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Health Care Professionals' Content Consumption, April 2014 [CHART]

Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.

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Health Care Professionals Daily Time Using Devices, April 2014 [CHART]

99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily.

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Millennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]

81% of US Millennials said they’d trust health insurers to Do The Right Thing.

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Attitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]

Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).

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B2B Salespeople's View Of Marketing Asset Effectiveness, July 2014 [CHART]

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur.

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