Consumer Behavior
Email Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreShare Of Email Campaigns Sent By Day Of The Week, January 2014 [CHART]
The majority of marketers opt to send emails during the week.
Read MoreShoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Read MoreAcceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]
Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreSocial Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Read MoreMost Innovative Tech Brands, August 2014 [CHART]
Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
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