Consumer Behavior Archives - Page 197 of 547

Consumer Familiarity With Connected Cars, May 2014 [CHART]

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

CMOs Top Concerns, August 2014 [CHART]

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Frequency With Which Americans Unplug All Technology, July 2014 [CHART]

July 2014 research found that 60% of US internet users were almost always connected.

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]

Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.

Why People Listen To Public Radio, August 2014 [CHART]

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

CMOs' Use Of Predictive Analytics, August 2014 [CHART]

About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.