Consumer Behavior
US Broadband & Pay TV Subscribers, Q2 2014 [CHART]
After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2.
Read MoreAmericans' Sources For Health Information, August 2014 [CHART]
Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.
Read MoreDevices Used To Watch Online Video By Age, October 2013 [TABLE]
Younger US mobile device users watched more digital video overall than older ones.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreLead Response Times Effectiveness [CHART]
The odds of calling to contact a lead decrease by over 10 times in the first hour.
Read MoreBest Day To Call For Best Contact & Qualification Ratios [CHART]
Wednesdays and Thursdays are the best days to call to make contact with a lead.
Read MoreSearch CTR For Links With Video Thumbnails By Search Position [CHART]
The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreSearch CTR For Links With Thumbnails By Search Position [CHART]
The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.
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