Consumer Behavior
How Marketers Are Maximizing Their Value, August 2014 [CHART]
Marketers are most interested in improving customer segmentation and targeting.
Read MoreTop Challenges For CRM Software Users, August 2014 [CHART]
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.
Read MoreSmart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreMillennials' Financial Worries By Gender, April 2014 [TABLE]
Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.
Read MoreLikely Response To Winning $100,000 By Generation, May 2014 [TABLE]
18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.
Read MoreInfluence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]
Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreConfidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
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