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Consumer Behavior

US Retail Sales By Category [CHART]

Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.

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Why Consumers Would Use A Wearable Health/Fitness Device, March 2014 [CHART]

81% of US internet users said they would use a wearable health or fitness device.

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People Who Do Not Trust Social Networks By Age, May 2014 [CHART]

57% had little or no trust at all in social media sites like Facebook or Twitter.

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Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Americans' Spending Patterns By Generation, August 2014 [TABLE]

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

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Mobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]

Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce).

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Mobile Ad Response By Gender, August 2014 [CHART]

Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.

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The Past & Future Employee [INFOGRAPHIC]

This visual was taken from Jacob Morgan’s new book, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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US Tumblr Users By Age, 2013-2018 [TABLE]

Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.

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