Consumer Behavior Archives - Page 190 of 547

North American Online Marketers' Top Goals, August 2014 [CHART]

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.

Facebook is the top mobile application for each age group.

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.

Phablets command a disproportionate share of app activity.

Over the course of a year, the installed base for Phablets doubled.

In 2013, a mere 2% of the kinds of devices Flurry saw were Phablets, whereas in 2014, Phablets represent 10% of all device types.