Consumer Behavior Archives - Page 19 of 547

Mobile Voice Search [INFOGRAPHIC]

This infographic from SERanking illustrates how people use voice search while on the go.

Video Ad Completion Rates By Device [CHART]

In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.

Top Podcast Genres In US [CHART]

Podcast audiences continue to grow, but which genres are proving most resonant with listeners?

Emotional Effect Of Wide Screens

Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.

Voice Command Use Frequency By Device [CHART]

According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.

Sharing Economy vs Traditional Services [CHART]

Some 83% of US adults report being familiar with at least one sharing economy service used for traveling, such as AirbnB, Lyft, or HomeAway, according to a report from Ipsos and Allianz Global Assistance.

Audio Sources For Smart Speaker Owners [CHART]

Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.

Consumer Electronics Household Penetration Rates [CHART]

For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.

What Role Does Perception Play In Storytelling?

This excellent explanatory video from The Atlantic discusses how our brains percieve the world generally and how that process plays a role in storytelling.

Why Customers Ignore Emails From Retailers [TABLE]

Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.