Consumer Behavior Archives - Page 188 of 547

Influence Of Email On Consumer Purchase Decisions, September 2014 [CHART]

Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.

Leading Website Traffic Referral Sources, June-July 2014 [CHART]

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.

Global Growth Consumer Cloud-Based Services Use, 2013 & 2018 [CHART]

Juniper Research put the number of consumer cloud-based service users at 2.4 billion worldwide in 2013.

Consumer Attitudes Toward Cloud Computing, May 2014 [CHART]

39% of US internet users reported using the cloud.

Video Content Marketing Effectiveness, September 2014 [CHART]

7 in 10 marketers feel that video is better than other content types at producing desired results or conversions.

Online Purchase Plans By Category & Region, September 2014 [TABLE]

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

Most Popular Streaming Video Devices, August 2014 [CHART]

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

Top Sources of Over-The-Counter Information By Generation, August 2014 [CHART]

Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.