Consumer Behavior
Top Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
Read MorePrimary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]
When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.
Read MoreGlobal Social Sharing Frequency, June 2014 [CHART]
Only 9% of social networkers worldwide never share content.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreLack Of Marketing Integration, May 2014 [CHART]
Just 7% of respondents said their organizations were prepared to execute cross-channel marketing.
Read MoreMarketers' Cross-Channel Marketing Capabilities, May 2014 [CHART]
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
Read MoreUS Small Business Onwers Who's Site Is Mobile-Optimized, July 2014 [CHART]
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
Read MoreHow Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]
The percentage of small businesses with websites had risen just slightly over the past few years.
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