Consumer Behavior
Color's Effect On The Brain [INFOGRAPHIC]
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
Read MoreImportance Of Personalization To Brand Success, August 2014 [CHART]
Some 47% of B2C marketing and customer insights decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreTime Writing Content vs. Time Readers Read It [CHART]
Doubling the time spent drafting content corresponds to an 89% increase in Total Time Read.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
Read MoreGoogle Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Read MoreClick-Through Rates For Google Organic Results By Ranking Position [CHART]
Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.
Read MoreSocial Network Referral Share For Articles, H1 2014 [TABLE]
Nearly one in 10 BuzzFeed articles were shared on Pinterest.
Read MoreWhere Women Get Information About Financial Services, April 2014 [CHART]
People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.
Read MoreWhere People Get Financial Advice By Demographic, July 2014 [TABLE]
Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.
Read MoreImportance Of Brand-Owned Video Sharing Channels, July 2014 [CHART]
The percentage of respondents using just external sites to share content was nearly four times that of those only using their own websites, at 43% vs. 11%.
Read More