Consumer Behavior
10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Read MoreUS Retail & eTail eCommerce Holiday Season Sales, 2012-2014 [TABLE]
eTailers have begun to test beacons in-store.
Read MoreUS Retail eCommerce Holiday Season Sales, 2012-2014 [CHART]
eMarketer projects that US retail sales will increase 5.0% in the core holiday season of November and December in 2014.
Read MoreGlobal Smart Wristband Shipments, 2014 & 2015 [CHART]
The number of wearable band shipments worldwide is expected to jump 129% between 2014 and 2015 to hit 43.2 million units.
Read MoreUS Wearable Device Sales By Segment, 2014-2020 [TABLE]
Smart watches were expected to rule the segment, accounting for around 60% of US wearable device sales in 2014.
Read MorePurchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]
Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.
Read MoreMarketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.
Read MoreMobile App Consumption Increases By Category, 2013-2014 [CHART]
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
Read MoreOnline Video Consumption By Device & Duration, Q2 2014 [CHART]
A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.
Read MoreEnterprise Use Of Social Media Marketing, September 2014 [CHART]
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.
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