Consumer Behavior
Teens' Favorite Ways To Communicate With Friends, 2012-2018 [CHART]
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Read MoreFull-Length Video Discovery [CHART]
This year one-third of survey respondents ages 13 and older said they use social media websites and apps to discover new movies, TV shows or other full-length video content.
Read MoreBaby Boomer Smart Speaker Users, 2017-2018 [CHART]
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Read MoreGeneration X Smart Speaker Users, 2017-2018 [CHART]
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreTeen Smart Speaker Users, 2017-2019 [CHART]
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Read MoreBrands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreDefinition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
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