Consumer Behavior
Nielsen’s Top 10 DMAs, 2014-2015 [CHART]
The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate.
Read MoreAmericans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]
Just 37% of Americans have a positive view of the advertising and public relations industry.
Read MoreTop Content Sources For Business Executives, October 2014 [CHART]
63% of business executives said they use search often,
Read MoreMost Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
Read MoreFacebook Post Interaction Rates By Industry, 2013-2014 [CHART]
The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.
Read MoreAmerican Millennials Favorite Brands, October 2014 [TABLE]
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Read MoreMillennials' Traditional TV Consumption Trends, 2011-2014 [CHART]
Youth as a whole are consuming less TV – and they watch a lot less than older Americans.
Read MoreProduct Recommendations By Brands, September 2014 [CHART]
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.
Read MoreSMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Read MoreNFL Fanatics vs Casual Fans [INFOGRAPHIC]
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
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