Consumer Behavior
GLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Read MoreBarriers To Implementing Personalization, May 2014 [CHART]
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Read MoreCustomer Communications & Customer Data Integration, July 2014 [CHART]
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.
Read MoreInfluence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]
43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.
Read MorePrimary Channels In Which Millennials Share Content, June 2014 [TABLE]
25% of US millennial internet users shared digital content via social, with an average four shares per week.
Read MoreConcerns About Using Bitcoin, December 2013 [TABLE]
Consumers are concerned about the unpredictability of Bitcoin pricing, the experimental nature of the virtual currency and the fact transactions cannot be reversed.
Read MoreFamiliarity With Bitcoin, June 2014 [CHART]
51% of US adults had heard of Bitcoin or another virtual currency, mostly from sources like the internet and television.
Read MoreCreative Collaboration, 1960s-Present [INFOGRAPHIC]
This infographic from WebDAM illustrates the evolution of creative collaboration and how technological innovation has shaped that evolution.
Read MoreEnterprise Use Of Social Marketing, September 2014 [CHART]
7 in 10 senior leaders say that senior management believes in the value of social marketing.
Read MoreEffect Of Print Newspaper Ads, September 2014 [CHART]
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
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