Consumer Behavior
Trust In News Media Types By Generation, October 2014 [CHART]
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
Read MoreUS Omni-Channel Shopping Activity By Category, October 2014 [CHART]
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Read MoreHoliday-Related Retail Spending, 2004-2014 [CHART]
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Read MoreEmail Open & Click Rates By Subject Line Length, 2013 [CHART]
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Read MoreMobile Share of Online Video Views, 2012-2014 [CHART]
Mobile now accounts for more than one-quarter of online video views.
Read MoreFrequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Read MoreMillennials' Attitudes Toward Mobile Devices, June 2014 [CHART]
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
Read MoreAmerican Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Read MoreFamiliarity With Home / Lodging Rentals Services, May 2014 [CHART]
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
Read MoreVideo Gamers By The Numbers [INFOGRAPHIC]
This infographic by GDreamers illustrates some facts and figures about Americans who play video games.
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