Consumer Behavior
Demographics Of Virtual Personal Assistant Users, June 2014 [CHART]
56% of US adult smart phone users have used a virtual personal assistant.
Read MoreSources Mobile US Hispanics Use To Research Products, August 2014 [CHART]
53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.
Read MoreProducts Purchased By Mobile Hispanic Buyers, August 2014 [CHART]
US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.
Read MoreUS Desktop vs Mobile Search Users, 2014 & 2018 [CHART]
eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreHow Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreGlobal Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read MoreInsurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]
Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.
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