Consumer Behavior
UK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
Read MoreGlobal Netflix Hours Streamed Per Month Per Subscriber, 2011-2014 [CHART]
US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreHealth-Related Content Mobile Moms Track, July 2014 [TABLE]
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreAttitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Read MoreHow Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreConsumers Preferences For Brand Communications, November 2014 [CHART]
37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
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